BBC One & BBC Two

Team

• Project sponsor –  New Media & Technology, BBC Marketing
  
• Project team Members
  • Design lead – Byju  Sukumaran
  • Designers - Neil Clavin, Caroline Smith, Audrey Rapier, Penny Gunn
    
  • Editorial Lead – Jonathan Kingsbury, BBC One & BBC Two Marketing
    

Background

Research indicates that audiences relate more to the TV programmes than the channels that show them. However, there are also a considerable number of web search tasks via bbc.co.uk that seek individual channel brands.

BBC One and BBC Two at this stage still had no portal to facilitate these user tasks. Its marketing departments had no dedicated online platform to promote its programming and identity.

Objective

• Create an easy maintainable portal for the TV channels BBC One and BBC Two.
• The clients were the channel’s marketing departments and BBC New Media and Technology – Marketing needed a platform to help reinforce the channels identity. New Media and Technology wanted to create a family of channel sites.

Methodology

We collected existing research into the channel brands and audience insights to help visual and typographic treatment of the portals.

To help distinguish the voice of BBC One and BBC Two, we also incorporated audience research for BBC Four and BBC Three.

Results

Going through a very rapid and iterative process, our portals were constructed based mainly on feeds with a promotional area to reflect the marketing focus. We also simplified and helped to create a listings service for one of the main identified user tasks - "Tonight at a glance"